talking_logo.htm

How to Create a Talking Logo for your Wedding

 
by Jennifer Cram Marriage Celebrant Brisbane © (23/07/2016)
Categories: | Wedding Planning |
Women talkingThe concept of a talking logo comes from business and specifically from networking techniques. A talking logo works like a verbal business card. When someone asks you "What do you do?", a talking logo gives you a response that  communicates the single greatest benefit of doing business with you, instead of telling the questioner your job title. So, instead of saying "I'm a marriage celebrant",  in social situations I say "I make people cry, but in a good way". That always ensures that people engage with my response and ask a follow-up question or six.

While a talking logo is primarily designed for business, having a talking logo for your wedding could be a great help when talking to others. If you can clearly, in one sentence, communicate the style of your wedding and how your choice will benefit not only you, but also your guests, you will engage others and simultaneously put up a stop sign for anyone who might be inclined to insist that only a traditional wedding will see you properly married.


How do you create a talking logo for your wedding?

 out
A wedding talking logo is made up of an  Action verb (We are having a wedding that..) + (solve a problem, get a result, meet a need)

Step 1. Know who you are aiming it at

Step 2. Know which problem you can solve (in business, it is which problem you can solve for them, when creating a talking logo for a wedding focus more on which unsolicited advice you can deflect!)

Step 3. Create your follow up statement. Your talking logo will be made even more compelling when you follow it with the ‘how’. How are you solving the problem, getting the result, or meeting the need? Your answer here is where reinforce your view of your wedding and make it clear that it is a done deal.

Have a go. You'll be surprised at how effective a wedding talking logo can be as a stress-reducer!

And PS, I suggest you have two

  • one that focuses on deflecting unsolicited advice - for use with family and friends, and
  • a different one that focuses on communicating style and budget - to use when talking to wedding vendors

Thanks for reading!

Jenny xxx Let's talk soon about how you can
                      have the best ceremony ever
 
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