did we do without Google? When you are planning your
wedding it can be a gift from heaven, and a trip
through every kinds of hell. There is so darn much of
it! And how you search affects what you are served up
with when you do a Google Search. A huge part of that
is the words you use when you search.
In addition for being a great tool that helps you find
information, Google also has a whole suite of tools
that can be very useful when planning your wedding.
And they are free.
A bit of fun and a scary
Say someone has told you that Queen Victoria started
the tradition of brides wearing white, and you want to
check whether that is true.*
So you type Queen Victoria
Google search bar in seconds you have 776,000,000 (yep
776 million) results. Whoa. So you refine it a
bit. Queen Victoria White Wedding
That cut it down to 70 million results. Still Whoa. So
you refine it a bit more Queen Victoria White
. Now we are down to 42
million. So you decide to change Dress to Gown (more
formal) Queen Victoria White Wedding Gown.
40 million. So you try asking Google a question
instead: Did Queen Victoria Start the white
wedding gown tradition?
And we are
down to 22 million!
But it is not just about the numbers. It is also very
much about what comes up on the top of the list. Now
that can be influenced by whether the link is to a
paid advertisement. They come up on top, so it always
pays you to scroll past those. But it also depends on
exact matches to what's on the webpage.
So, if you search Queen Victoria's Wedding
a webpage with the title 1840
- Queen Victoria's Wedding Dress
and the third
one on the list is RCIN
71975 Queen Victoria's Wedding Dress
very authoritative sources. So the fact that there
were 40 million hits is not going to matter that much.
Use narrow search terms
Remember when we were kids and used to write down
addresses that were our house, our street, our suburb,
our city, our region, our state, our country, The
World. The Universe?
Getting a precise and manageable result from a Google
Search is a bit like that, in reverse. If you start of
with a broad term you will get a lot of results, and
most of them won't be relevant. So go narrow.
And, here's a tip. While Google does use your location
to try to serve you up with local content, for wedding
planning there is so much that it is a good idea to
include Australia in the search term. Tack it on to
the end of what you are searching on.
But, a little bit of planning, and a few hints and
tips, could see you navigate your way through like a
Use Australian vocabulary if
you want Australian hits
Different countries, different words for the same or
similar things. And sometimes the same word means
different things in different countries. So
while Aisle, Vows, and Wedding Shoes will give you the
results you are looking for no matter, if you want to
know about the legal stuff, Marriage Licence will give
you very different (and misleading/incorrect for
Australia) results from Notice of Intended Marriage.
Wedding Breakfast will serve up UK websites. Use
Wedding Reception instead.
Try different words with the
How Google is able to find stuff to serve up to you,
is by indexing the words. So if the word you are using
to search with doesn't appear in a webpage, that page
won't appear in your results, and it might be the
exact webpage you are looking for!
Pay attention to the source
When you are served up with lots of links, pay
attention to who and where. Anyone can put anything on
the internet. There is as much misinformation on it as
there is truth. And that's because there is no-one
doing pre-publication fact-checking. You have to be
your own fact checker. But more than that, a perfectly
well-researched, authoritative webpage can be really
misleading if it is telling you that you should/must
do something - and the something is what is common in
another part of the world, but not in Australia. So
check out not only who wrote it, but whether there is
a geographical or cultural bias.
Use + and -
You can use a plus sign or a minus sign to narrow your
results. If you put plus in front of a word - for
example wedding traditions +shoes - you won't get
results that don't include mention of shoes.
If you put a minus in front of a word - for example
wedding traditions -shoes you will get all sorts
of wedding traditions, with the exception of any that
Another way to check whether a link is relevant is to
look at the bottom of the listing. If you had searched
on wedding traditions shoes you might notice that the
last line of some entries reads Missing: shoes
An heads-up that that particular page doesn't mention
shoes. So you can scroll past.
Create a wedding email
address (with Gmail)
Create a gmail account that you and your best beloved
share. So all wedding-related emails are in one spot
that you both can access. Great for communicating with
vendors, for your guests to RSVP to, and for
registering or signing up for deals that might get
lost in your normal in-box.
Use Google Calendar for
It syncs with your smart phone. And you can share it
with the people you need to keep informed of
wedding-related appointments and events.
Make a Wedding Website with
If you are a bit tech savvy, you can make your own
wedding website with Google Sites. There are
also a number of other free wedding site builders,
some of which include a digital invitation feature.
Google to find them!
Thanks for reading! You can find more of my posts on
wedding planning here